Wix and GoDaddy are both well known as two of the best website builder platforms on the market. Recently, both companies took it a step further, launching dedicated platforms that leverage AI to help users go from business idea to business launch. But which one is best?
Wix has just introduced its AI Business Launcher, a one-stop solution to transform the entrepreneurial process. Introduced in early 2025, the solution takes the user from idea to launch, using artificial intelligence to turn skills and knowledge into successful businesses. The Business Launcher provides customized business ideas, in-depth market research, and a complete launch package, including handcrafted business names, logos, and websites, all fully integrated with its website building system.
GoDaddy has rolled out its own AI-powered offering, GoDaddy Airo, to empower entrepreneurs and small business owners around the world. Rolled out in February 2024, Airo is set to create a complete online presence in minutes through instant brand creation, digital marketing tools, and SEO. GoDaddy asserts that businesses that utilize Airo can save an average of $4,000 and 300 hours every year while creating 28% more sales.
As the race intensifies, both GoDaddy and Wix are placing bets on becoming the best AI website builder and business launching tools for small business owners and aspiring entrepreneurs alike. Though Wix Business Launcher would seem to provide higher-level business planning and implementation features for SMEs, Airo targets speed and affordability for first-time entrepreneurs.
Wix Business Launcher is an AI-powered tool that guides users from concept to execution in creating new business initiatives. It offers personalized business ideas, comprehensive launch kits, and seamless integration with Wix’s website builder.
For
- AI-powered personalized business ideas
- Comprehensive launch kit provided
- Seamless website creation integration
- Detailed market analysis offered
- Free access with upgrades
Against
- Limited third-party app support
- Potential scalability issues
- Higher-tier plans relatively expensive
- Websites not easily transferable
- Some features require upgrades
GoDaddy Airo is an AI-driven solution designed for rapid deployment of online businesses. It offers instant brand creation, digital marketing tools, and SEO optimization, aiming to establish a comprehensive online presence quickly.
For
- Rapid online presence deployment
- Included with domain purchases
- AI-assisted marketing tools
- LLC formation assistance
- Cost-effective entry point
Against
- Less comprehensive business planning
- Limited customization options
- Potential integration limitations
- Specific security details unclear
- May require additional purchases
- ShareExportRewrite
Feature | Wix Business Launcher | GoDaddy Airo™ |
|---|---|---|
AI-powered business idea generation | Yes, based on user profile and market research | Limited, focuses more on online presence creation |
Website creation | Integrated with Wix AI Website Builder | AI-assisted website creation |
Logo design | Included in launch kit | AI-generated logo design |
Domain name suggestions | Offered as part of launch kit | AI-assisted domain search |
Marketing tools | Comprehensive, including email and social media marketing | Includes social media marketing and email setup |
SEO assistance | Detailed SEO strategies and keyword recommendations | AI-powered SEO assistance |
Ecommerce capabilities | Extensive, scalable up to enterprise level | Basic e-commerce features, limited scalability |
Pricing model | Freemium with optional premium upgrades | Included with new domain purchases, some paid upgrades |
Target audience | Small to medium-sized businesses with growth potential | Small businesses and entrepreneurs seeking quick setup |
Customization options | Highly flexible with drag-and-drop editor | More rigid, template-based approach |
Integration with third-party apps | Extensive app market for additional functionalities | Limited third-party integrations |
AI-assisted content creation | Yes, for website content, blog posts, and marketing materials | Basic quality AI-assisted content creation |
Business management dashboard | Comprehensive, tailored dashboard with relevant apps | Basic business management tools |
Time to launch | Variable, depends on business complexity | Claims to create essentials “in minutes” |
International capabilities | Supports multiple languages and currencies | Limited international selling tools |
Wix Business Launcher vs GoDaddy Airo: Features
Wix Business Launcher includes a complete set of AI tools to allow users to go from inputting their experience or CV to launching a business. The platform starts by analyzing the user’s experience, skills, and goals to create personalized business ideas, complete with market research and revenue projections. After an idea is chosen, users are presented with a full launch package that consists of a unique business name, a personalized website, a logo, and domain suggestions.
Then, it offers detailed SEO strategies, including keyword suggestions. This can be extremely useful for companies new to building an online presence. The business dashboard is also feature-rich with useful apps for daily utilization and business growth. The basic services are free, but there are optional upgrades for paid services like domain names and logo design.
GoDaddy Airo, meanwhile, focuses more on ease of use and affordability. It promises to help you establish a full online presence in minutes – with instant brand creation, digital marketing, and SEO. Airo includes features like AI-powered domain name searching, logo creation, website building, social media marketing, and even LLC setup. Plus, the platform offers business emails, payment acceptance methods, and AI-created content for your marketing campaigns.
A great thing about Airo is that it comes with each new domain you buy when you sign up with GoDaddy, so it’s a great option for new customers. The tool also features AI-generated email campaigns and social media posts, along with performance reporting and insights.
Comparing the two, Wix Business Launcher seems to have stronger business planning and execution features. It excels at generating novel business ideas and includes in-depth market research. GoDaddy Airo might not include as much planning functionality, but it is great at quick launching and offers many key features when you buy a domain.
Wix Business Launcher vs GoDaddy Airo: Ease of use
Wix Business Launcher acts as a personal business assistant, guiding users through every facet of building a business. The site uses a conversational approach, asking users questions about their background and goals, which makes the process natural and intuitive. Users can even upload their resume to have their profile automatically completed, making the setup process simple at the beginning. This simplicity is extended to the process of building the website, where the user is guided through using Wix’s AI Website Builder.
GoDaddy Airo also claims to assist users in transforming their ideas into an online presence, but in a different way. The platform leverages AI to simplify the challenging task of making logos and websites so that non-technical users can accomplish them. Airo’s user interface is simple, which supports the users in using advanced features without difficulty.
Both platforms have simple design, realizing that ease of use is necessary for small business owners new to a digital presence. That said, Wix Business Launcher’s step-by-step instructions and personal touch could provide a more helpful experience during the planning stage. On the other hand, GoDaddy Airo’s emphasis on speed and ease of use could appeal to users who need to get online fast and easily.
Wix Business Launcher vs GoDaddy Airo: Customer support
Wix provides various levels of assistance like a vast help center, live chat, and phone callback. There is no direct email support, but one can submit tickets through a contact form. Live chat and phone support is available for restricted time (2 a.m. to 6 p.m. ET for English support), which may prove problematic for users out of the provided time zone. It makes up for these shortcomings with an extensive knowledge base and properly organized tutorials to allow users to troubleshoot typical issues by themselves.
GoDaddy is renowned for providing 24/7 customer support through phone, live chat, and text messaging. You can reach support by dialing 1-480-366-3550 for phone support or 1-480-908-8665 for texting support at any moment. Customers appreciate the responsiveness and usefulness of the support team, though there have been some complaints of upselling during calls.
When looking at the two providers, GoDaddy clearly stands out because it has support available all the time. Wix provides good support during its working hours and has great self-help tools, but its limited hours might be an issue for businesses that need help quickly outside these times. GoDaddy’s support is always available through different channels, making it a better choice for businesses that need regular access to customer service.
Wix Business Launcher vs GoDaddy Airo: Security
Wix boasts strong security measures, with a solid security program made up of SSDLC practices that implement rigorous security audits at all stages of development. They also implement strong data encryption methods, using HTTPS and TLS 1.2+ for data in transit and AES-256 for data at rest. The platform is also compliant with major international security standards such as SOC 2 Type 2, PCI DSS Level 1, and several ISO certifications.
Plus, Wix offers user account security features that include extra protection, including two-factor authentication, single sign-on support, and role-based permissions that are more advanced. SSL encryption is offered to all sites, including those using a custom domain, and hosting is from top providers like AWS and Google Cloud Platform. Third-party security plugins cannot be installed, which may limit advanced security capabilities.
GoDaddyy’s present security arrangement includes a cloud-based Web Application Firewall (WAF) that scans traffic in real-time to prevent malicious bots, malware, and DDoS attacks.
GoDaddy’s security architecture includes constant monitoring, pre-emptive blocking of threats, and secure server environments. They implement physical security measures at their data centers and use strict digital security measures. The platform offers features like daily malware scanning, constant monitoring with alerting on blocklist status and SSL expiration, and website backup tools with single-click restore.
In 2025, both websites provide strong security. But, Wix has a superior and more extensive security system because of its global certifications and built-in security features. GoDaddy is also working to strengthen its security system. Its investment in better security measures and alignments with top security firms show promising signs of future security.
Wix Business Launcher has a comprehensive set of tools that go beyond helping to create a website. Among the most exciting features is the AI-powered tool that helps to generate business ideas by analyzing users’ skills, experience, and goals in order to offer personalized business suggestions. The tool gives a detailed description of each idea, such as market size, search engine keywords, as well as possible revenue streams. Moreover, Wix gives a full launch package with services that include making a personal business name, designing a logo, and choosing domain name options.
The small business suite integrates seamlessly with Wix’s AI Website Builder, assisting customers in effortlessly creating a site from their business concept. Wix provides an individualized site dashboard with productive apps to effectively manage the business. The essential capabilities are offered at no charge, but, Wix offers premium add-ons for additional capabilities such as domain names and more sophisticated logo design.
Similarly, GoDaddy Airo focuses on quick setup with AI help for a range of business needs. The website offers AI tools that can search for a domain name, create an attractive logo, and build a coming-soon page that can be transformed into a complete website. Airo also offers social marketing tools, such as creating engaging posts and help in building a social marketing calendar.
A unique thing about Airo is that it can help you set up an LLC in the US, guiding users through the actions they should take and providing filing instructions. The platform also enables domain-based email configuration, improving business credibility. Plus, Airo includes payment processing capabilities via GoDaddy Payments, which allows businesses to accept payments online or offline.
Both sites have many tools and add-ons that expand on core products helping with different areas of the process of establishing and operating a business. Wix Business Launcher seems to be more extensive in its planning and idea software, whereas GoDaddy Airo seems to put more emphasis on setup speed and digital marketing through AI.
Wix Business Launcher vs GoDaddy Airo: Hardware
Wix uses a multi-cloud three-data-center setup within North America and Europe, while also parterning with AWS and Google Cloud Platform. The company features a distributed network that works together with Fastly to improve the performance and reliability of sites. The multi-cloud strategy provides high-quality hosting services without the need for users to maintain any servers.
GoDaddy has also consolidated its infrastructure lately. It operates one big data center in Phoenix, Arizona, that comprises 320,000 square feet of IT. It also operates data centers in France, Germany, and the UK. GoDaddy is migrating some of its work to AWS but still maintains key colocation facilities in Virginia, the Netherlands, and Singapore. Its data centers in Europe operate on 100% renewable energy. In fact, GoDaddy’s data center in France uses groundwater cooling to minimize energy use.
Both providers have invested heavily in reliable infrastructure. Wix has focused on a distributed multi-cloud approach. Yet, GoDaddy has been all about consolidating its infrastructure while migrating to the cloud. Both products provide enterprise-grade hosting capabilities, although Wix’s multi-cloud approach might provide more redundancy and global presence for SMEs.
Wix Business Launcher vs GoDaddy Airo: Pricing
Wix has various pricing options, with a free tier and four premium tiers to pick from. There is the Light plan starting from $17 per month (when paid annually) for portfolios and personal websites. The Core plan at $29 per month suits small ecommerce stores and burgeoning businesses. For businesses already in existence, the Business plan is available at $36 per month, while bigger businesses having more advanced needs can utilize the Business Elite plan at $159 per month. Wix also provides an Enterprise plan with customized pricing for international brands and industry leaders.
GoDaddy Airo, on the other hand, operates differently with regards to cost. The service is included with all new domain registrations done via GoDaddy, so it’s a great option if you’re starting from scratch. With that said, this is not with all of the features. If you’re looking for access to the complete set of small business tools, Airo All Access is $1/week for new customers, then $6 per week after the initial 12-week period.
Each service has value to offer, in different ways. Wix offers a broader selection of features on its levels, with higher levels equating to more functionality. GoDaddy Airo, since it involves domain purchases, presents a more affordable starting point for new businesses. Shoppers seeking the highest-end features will still have to spend more on the All Access subscription, however. It’s also worth mentioning that you can often save on your Wix subscription by using a discoutn code. You can check out our list of the best Wix promo codes to help you find the best one for you
Wix Business Launcher vs GoDaddy Airo: Final verdict
Wix boasts a stronger business planning and website customization toolset, so it’s perfect for users seeking in-depth control and expansion possibilities. GoDaddy Airo, with its focus on rapid launch with AI-driven functionality, appeals to users who need speedy setup and immediate online presence. Pricing schemes are very different, too, reflecting the depth and capability of each platform.
If you want to learn more about what these platforms have to offer you can check out our Wix review and GoDaddy website builder review.
