A recent study by GoDaddy highlights a significant shift in India’s entrepreneurial landscape, revealing that 37 per cent of female small business owners serve as the primary income earners for their households. This underscores the growing economic influence of women-led enterprises, reflecting their resilience, leadership, and contribution to India’s small business ecosystem.In India, over a quarter (27 per cent) of small businesses surveyed are women-owned, with 74 per cent of these reporting as having launched their business in the last five years. These statistics highlight the growing presence of women in entrepreneurship in India and underscore their resilience, especially considering the challenging economic climate brought on by the Covid-19 pandemic five years ago.Women entrepreneurs are not just running their own businesses, they are excelling with unwavering confidence. A staggering 90 per cent of those surveyed expressed their belief in their capabilities, a testament to their well-founded strength in the business arena. Additionally, nearly four in five (79 per cent) agree AI will help their small business compete with larger, better-resourced companies in the next year.For example, Indian women are reporting saving 12 hours per week by using AI tools. This time saved equates to over one working day per week, time which they spend on coming up with creative ideas (63 per cent), learning new skills or improving current ones (55 per cent) and planning the future of the business (46 per cent).Despite mixed emotions on the current Indian economy, with only 38 per cent feeling very optimistic, women entrepreneurs remain resilient. 81 per cent believe their business will grow in the next three to five years, which is higher than men (77 per cent).And these are not just predictions. Over one-third (38 per cent) of women entrepreneurs in India are the primary income earners for their households. These women are contributing to local economies, creating new jobs and supporting families.In addition to finding fulfillment in creating their own source of income (58 per cent) and supporting their family (52 per cent), women entrepreneurs take joy in learning new skills to run their business (44 per cent), according to the report.Entrepreneurship is playing an increasingly pivotal role in women’s lives with 79 per cent of respondents saying it has enhanced their quality of life, offering a sense of fulfillment and empowerment with the opportunity to pursue their passion, it stated.
