“As small business owners ourselves, this brief hit home for us. Because, frankly, when we started we had no idea what we were doing,” said Brian Siedband, the agency’s co-founder and co-CCO. “And most people starting a small business have no idea what they’re doing. But then you look around at all the other businesses out there thinking, ‘Man, they really look like they know what they’re doing, they clearly know.’ But actually they don’t, and that’s okay because looking like you know what you’re doing is not only really important—it’s the first step to actually knowing what you’re doing. Although we still kinda don’t.”
The agency hopes that the campaign ultimately serves as “an incredibly elaborate product demonstration for GoDaddy Airo,” said Quality Meats’ co-founder and co-CCO Gordy Sang.
The spot represents a cleaner look for the brand, which in years past ruffled feathers with overtly sexual overtones. The brand was also forced to pull its 2015 Super Bowl spot after receiving backlash over the depiction of a lost puppy being sold online.
The new ad, which has also been edited into an extended 60-second version, marks the beginning of a yearlong multi-channel campaign that will span television and CTV, digital platforms, social media, out-of-home, and influencer collaborations. GoDaddy aims to generate increased engagement and win over new customers with the push.
GoDaddy’s big marketing bet comes at a moment of strong financial performance. The company reported 2024 fourth-quarter revenue of $964 million, a 15% year-over-year increase.
The company’s strategic focus has recently shifted toward higher-margin software and commerce tools, with GoDaddy Airo positioned as a key driver of future growth. Its Apps & Commerce segment—which encompasses productivity applications and ecommerce tools—has accelerated bookings at a 24% growth rate in recent quarters, underscoring the growing demand for AI-powered business solutions.
