Local entrepreneurs will soon have the opportunity to learn how artificial intelligence can enhance their marketing strategies during a hands-on workshop hosted by the Greater Owensboro Economic Development Corporation (GOEDC) and its partners.
Marketing on Tap: Learn How to Use AI to Draft Better Content is set for May 20 from 11 a.m. to 2:30 p.m. at The Brew Bridge. The event is designed to help small business owners understand and apply AI tools, particularly ChatGPT, in a practical and approachable manner.
“Understanding and adopting AI is no longer optional for small businesses; it’s imperative,” said Claude Bacon, President and CEO of GOEDC. “We’re excited to host an event that not only teaches practical tools but does so in a fun, community-centered space.”
The event features an AI overview by Jody Hulsey, Center Director and Business Coach at the Kentucky Small Business Development Center (KY SBDC), followed by a panel discussion with local business owners who are already utilizing AI in their marketing.
“AI doesn’t have to be intimidating,” Hulsey said. “This training is all about helping people see how tools like ChatGPT can simplify what they’re already doing, making content creation faster, smarter, and more effective.”
After a catered lunch from The Brew Bridge, participants will participate in a ChatGPT training session led by Drew Hardesty, President of Wonder Boy Media.
“We use AI every day to help streamline our creative process, and we’re excited to share what’s working,” Hardesty said. “Whether you’re drafting social posts, emails, or video content, there are smart ways to use these tools without losing your brand’s voice.”
The workshop concludes with a tasting hosted by The Brew Bridge and an open networking session. Tickets are $10 and include training, lunch, and all materials. Space is limited, and early registration is encouraged. Tickets go on sale Monday, May 5, at 8 a.m. and can be purchased at marketingontap.eventbrite.com.
